Chapter 4 discusses Business Level Strategies. Select a company of your choice and explain what kind of business level strategy they are using and whether you think it is successful. Explain how it is executed throughout different functional areas of the company such as marketing, operations, supply chain management etc. A couple of points:
– Your posting should be approximately 500 words and be clear and concise.
– Reference all sources.
– Post it under Online Posting #2 on the Discussion Board on Blackboard.
