Cherie Cosmetics Limited Elegante Divisions

As a leader, communicating effectively can build relationships, accelerate business results, and inspire to a cause. Communicating efficiently also involves listening and asking the right questions.

For this assignment, you will apply the key concepts from Weeks 1-6 to evaluate and improve a deteriorating business communication situation. Please note, the channel of choice for these types of communication situations may be speaking to the individuals directly, whether in-person or by phone. However, for this assignment, we want to see how you would improve the written correspondence to build the professional relationship and create a win-win outcome.


  1. Read the Cherie Cosmetics Limited Elegante Division case study several times.
  2. Write a 3-5 page paper that addresses the following:
    1. Summarize the case study. (Suggested length: 1-2 paragraphs)
    2. Identify the key communication issues of the case. (Suggested length: 1-2 paragraphs)
    3. Revise the “Interoffice Correspondence” to Bob Shaw. (Suggested length: 1-2 pages)
    4. Explain your revised approach and how it will lead to a more productive outcome. (Suggested length: 1-2 pages)
      • What strategic communication choices did you make to increase clarity, effectiveness, and support?
      • What techniques did you use to build connections, trust, and inspire action? Critical elements for the Interoffice Correspondence:
  1. Is the correspondence logical, succinct, clear, and well-organized?
  2. Is the right tone/amount of empathy, respect, warmth, authenticity, and engagement to ensure a collaborative win-win?
  3. Did you ask targeted questions?
  4. Did you clearly demonstrate your objectives and key messages?
  5. Did you establish credibility and context?
  6. Did you show vulnerability and create a connection, as appropriate?
  7. Did you apply professional formatting choices?
  8. Did you check for grammar and spelling errors?

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